The Advantages of Using Business Envelopes
Did you know that an envelope is more likely to be opened if it has a logo on it that stands out? A mound of standard White and Manilla envelopes appears to be a bit mundane, right? By taking advantage of customising your print and design, you are able to bring to life what would otherwise be solely a practical object. In marketing, when you send out a direct mail, it isn’t just your envelope that ends up in the receivers’ mailbox; you are competing with a variety of other companies that are also wanting the customer’s attention.
Make your branded envelopes stand out
You may not have thought of your mailing being an advertisement before. You just put the contents in, seal it up and stamp it, and then let it get mailed without giving it a second thought. However this envelope is your only entry that will be visible in the recipient’s mailbox and is what will give the first impression! Branded envelopes illustrate the creativity of the business and emphasises its branding, therefore reinforcing your image. By getting your name out there, you are raising awareness of the company and helping to clearly convey the message of the business.
Increase the chance that your envelope will be opened.
There are several advantages to customisation; and the use of these products will work for the company without much effort! By having your name/logo or motto displayed, you are making it easily identifiable if a customer is looking back through mail which serves as a gentle reminder that will encourage them to pursue the company’s service. Printed envelopes increase visibility and productivity and develops credibility and trust with the recipient. This then gives you the opportunity to increase profits, establish customer relationships, brand the business through repetition and deliver the offer.
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